Print ads can still be the most powerful medium for getting your message across, as these highly innovative print advertising campaigns show.
The journey to achieve the perfect advertisement involves a bumpy ride and can occasionally take a great deal of time.
After working out a statement of objectives the ideas must be created and developed.
The product which is to be advertised should be dealt with in a meticulous but also playful manner. It should be analyzed and viewed from all perspectives. It is advisable to begin this process without putting any constraints on yourself in order to give room to even the most insignificant thoughts so that they can develop. The results of such campaigns can usually be classified in one or more categories.
I will now introduce them via some selected examples and in a best case scenario help raise awareness for your own creative thoughts.
The best policy is to admire but avoid copying.
Take a look at these amazing, innovative print ads and we guarantee you’ll be oozing with inspiration by the time you reach the bottom…
“For the flexible ones.
The most economic, fun and quick way to stay fit at home.”
Advertising Agency: Gode, Istanbul, Turkey
Creative Director: Evren Asik
Art Director: Murat Cimagil
Copywriter: Evren Asik
Account Director: Sinem Gocer
Follow the True Taste
FOLLOWFISH : “LOCATOR”
“Followfish was the first brand of frozen fish to introduce a tracking code. Since then the brand has a number of copycats. In order to advertise the new followfish pizza, we consequently focussed on its traceability.
In fact, no other brand makes their ingredients as transparent as followfish – not even other pizza brands. That’s the taste of pure sustainability.”
Creative Director: Stefan Zschale
Agency: Leagas Delaney
Let the Flowers Do The Talking
Creative Director: Glauber Dorotheu
Agency: Bad Grandpa
Client: AIMI Flowers
Creative Director: Darren Clarke
Client: Fleetwood Archery
“Turning Impressionism into Hyperrealism. KelOptic.”
Advertising Agency: Y&R Paris, France
Creative Directors: Jorge Carreño, Robin de Lestrade, Pierrette Diaz
Art Director: Eric Esculier
Illustrator: Fred Witzgall
Photographer: Seth Johnson
Advertising School: Texas Creative, University of Texas, USA
MA: Discover the Full Story
Advertising Agency: Saatchi & Saatchi Russia, Moscow, Russia
Advertising Agency: DDB Brazil
MINI: Wicked. Happy Halloween
“Wicked. Happy Halloween.
We only come out at night. Happy Halloween.”
Advertising Agency: Chemistry, Dublin, Ireland
Creative Director: Emmet Wright / Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire / Account Manager: Mags O’Reilly
Rowenta RO4541: Duck
RO4541 Silence Force
2100 Watt Vacuum Cleaner
Advertising Agency: Publicis Frankfurt, Germany
Creative Director: Stefan Leick
Art Director: Christian Kuzman
Photographer: Achim Lippoth
Additional credits: Katja Bonnert, Nicole Bangert, Johannes Rapp
The Gallery of Beauties
The Gallery of Beauties (Schonheitengalerie) is a collection of 36 portraits of the most beautiful women from the nobility and middle classes of Munich, Germany, painted between 1827 and 1850 (mostly by Joseph Karl Stieler, appointed court painter in 1820) and gathered by Ludwig I of Bavaria in the south pavilion of his Nymphenburg Palace in Munich.
Paper craft is the collection of art forms employing paper or card as the primary artistic medium for the creation of three-dimensional objects. It is the most widely used material in arts and crafts.
Street art is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork executed outside of the context of traditional art venues. The term gained popularity during the graffiti art boom of the early 1980s and continues to be applied to subsequent incarnations.
Italian Bio-artist and Media artist Stefania Rota ( aka Haari Tesla) created these miniaturization of universe pictures by the application of the tilt shift and the adjustment of the brightness curves.
Seascape photography is, without a doubt, one of the most exciting types of landscape photography.
There are countless ways to approach coastal photography, but they all have one element in common: the water.