Jordan Jelev is a Bulgarian typographer and Art Director with a career path to design that is as interesting as his highly skilled portfolio.
Jordan first got experience in design through his stint in the navy.
Then, while studying for a degree in economics, he was temping for a design studio where his true talents became apparent.
Jordan Jelev is noted for his work with wine labels, although his portfolio spans all areas of graphic design.
He uses both ‘traditional’ and digital tools including bayonette and copperplate nibs, parallel and automatic pens, ink droppers, brushes, and a Wacom tablet for the digital stuff.
His calligraphic styles are heavily influenced from Persian calligraphy and European blackletter.
“…I have always been impressed by arabic calligraphy, ornaments, decoration and pattern styles.
What I want to try here is to follow those styles but with a modern approach. I am still using traditional tools for calligraphy, but my inspiration comes from graffiti, gothic lettering and arabic calligraphy. I have also been influenced largely by two great calligraphers – Hassan Massoudi and Julien Breton.
These guys gave me a direction and also let me create my own environment in calligraphy…
In the following years I hope to produce my entirely unique style from all this, I think it is about time.”