Tejal Patni is a master photographer, this artist creates drama, theater and beauty with every click – as clearly showcased with his award-winning Splash calendars that was hailed as among the best in the world.
His pictures are staged worlds full of humor and fancy imagination, stylized, colorful, other worldly, based on comics and science fiction, styled professional, fascinating and young. And they are connected with fashion and marketing, and so this photographer can make a living where other artists stay probable poor since their art is not feeding them.
Tejal Patni about himself: “I am Bombay born and graduated from Sir JJ Institute of Applied Arts art school. I started very early in my career as I was blessed to work with key creative people during my art school days. The reason I got noticed was only because (I had very little knowledge of light) I knew how to capture what looked good to my eye, so I started pushing black and white films to the max-3, 200-6,400 ASA and shoot my friends who posed as models under railway station (Mercury) lamps. I experimented a lot with those lamps and became quite an expert at shooting high contrast pics.
Maybe that is one reason, my pics still remain dark.
Inspiration – I still borrow a lot from life around me, movies and books. One thing I really enjoy is when Art Directors show me illustrations/sketches of their briefs, as it shows everything in its skeleton form, and it forces you to start from scratch. It helps you do better research and achieve a fresher perspective in the end, unlike layouts presented with photographs. Art Directors, the client and myself have a good idea of what it will end up looking like!
Current goals and position – I am a struggler by all means; which means every year I try and meet my goals or more and then I keep moving on to the next ones. I love to struggle as it keeps me going. I am currently working on a “No Smoking ” project which could translate into a book and an exhibit. I am trying to work on commercials/films and short films too and updating my website, which remains the most important goals of all. I thank my Art Directors and Clients for their patience.”