Pictures, that tell a Story
Thomas Herbrich, born in 1955, is a multi-award winning fine art photographer from Dusseldorf.
With a client list that includes BMW, Mercedes Benz, Sony, Toyota, Volkswagen, Ikea and Lego, this professional is sought after for making brands come alive.
More than that, he takes photos more or less the same way an artist paints a picture or a filmmaker adds special effects: with an endless amount of imagination.
His spectacular scenes are meant to look realistic but always incorporate a strange twist.
They are created with much attention to detail, and I do believe that one can feel this.
For me, a good picture is like the first line of a story, the viewer would like to know how the tale continues.
So they are always ‘pictures, that tell a story’.
They should surprise, bring astonishment and a slight grin.
In my opinion the viewer should be rewarded for his attentiveness!
My motto is: “Surprise yourself, and your audience!” (in that order!)
I wasn’t always such a photographer.
I was trained in a studio for commercial photography, mainly for products.
When I first experienced Stanley Kubrick’s masterpiece ‘2001 – A Space Odyssey’ I experienced, what I can only describe as a culture shock.
I knew I wanted to work in the movies!
At that time there was an unknown filmmaker who, in 1984 had made the first German science fiction film since METROPOLIS – his name was Roland Emmerich.
His movie has the title “The Arch Noah’s Principle”. I created the space effects for him, but this experience was very sobering, as I learned that in the world of film you are merely a small cog in the machine.
So I returned to photography and decided to bring the imagery of the film world into the photograph.
My photography often reaches the boundary of what is possible, and yet, despite numerous computer techniques, very simple tricks are often used.
I adore this playfulness – and so quite obviously, do my audience, to whom I often give talks.
My shows are now a regular part of my work and are constantly increasing in number.