Kristian Schuller, has shot its upcoming advertising campaign. The new creative direction for the brand aims to engage audiences and take them on an extraordinary journey. “Kristian is a visionary in fashion photography and was the perfect choice for this campaign,” said Vertu CEO, Massimiliano Pogliani. “As with all Vertu phones, the new handset is handmade in England using best-in-class materials, however, its design and concept is radically different from previous models, and the accompanying advertising campaign highlights not only this change of design direction but also the heightened sense of confidence throughout Vertu.”
Speaking from his studio in Paris, photographer, Kristian Schuller, said: “The unique nature of Vertu products had to be matched with a truly imaginative campaign. My photographs articulate the key product features, such as craftsmanship and durability, in an inspiring and enchanting way – reflecting the brand perfectly.” Schuller’s influence and experience – from studying with Vivienne Westwood to shooting many high-profile commercial campaigns, including Boodles, Swatch and Harrods – promises to give Vertu’s upcoming advertisements an injection of fantasy and fashion, in equal measure.
EXTRAORDINARY EXPERIENCES The new Vertu Constellation